The 2026 Marketing Summit, presented by Capital City/Lake Murray Country and Experience Columbia SC, brings together marketers, communicators, and business leaders for a half-day of learning and collaboration. The event features expert-led sessions, panel discussions, and peer conversations focused on applying modern marketing strategies, understanding digital trends, and using emerging tools to make smarter, more informed decisions.
Sessions will cover key topics including AI application and choosing meaningful KPIs in the age of AI, generational marketing and how to effectively target specific audiences online, and a social media platform overview with guidance on navigating current internet trends. The program will also feature a panel discussion with community marketing leaders who will share real-world perspectives, best practices, and lessons learned.
Throughout the day, attendees will have multiple opportunities to ask questions, engage in discussion, and network with peers from across the region. Coffee and pastries will be available in the morning, and a boxed lunch from The Bistro is included with registration.
For questions about the event, please email events@lakemurraycountry.com.